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Photo by rawpixel.com from Pexels How often are we watching videos on our phones these days? during commute, when you first wake up and a quick youtube video before bed? BASICALLY ALL THE TIME Icons made by Freepik from http://www.flaticon.com is licensed by CC 3.0 BY Well now it has been found that 50% of ads embedded in …
Photo by Pixabay from Pexels We recently just talked about the GDPR and how it is helping to protect privacy on consumers. BUT 75% of consumers are actually finding it hard to identify companies that are compliant with the standard. and as little as 36% actually feel they can trust companies with their personal data. Icons made by …
Photo by Franki Chamaki on Unsplash Artificial intelligence can be seen as a growing trend and establishing its presence in marketing. In 2019, artifical intelligence has contributed into profiling buyers in many different ways! AI has the ability to suggest and recommend products to customers as 28% of marketers utilises AI in that form. Increasing number of marketeters …
Continue reading "Great AI interaction or losing the human touch?"
Photo by rawpixel.com from Pexels Everyone loves taking advantage of free wifi especially when your data is almost reaching its limit or being at a different country travlling and just want to check in for a qucik update and chat to your loved ones! Icons made by Icongeek26 from http://www.flaticon.com is licensed by CC 3.0 BY Well soon …
Continue reading "Bit of free WiFi and the information you supply!"
Photo by Georgia de Lotz on Unsplash We have learnt that search engine optimisation(SEO) is important because it really helps your webpage to sit at a good position when it comes to the alogrithem of search results when people google the name of your business. The algorithm ranking consider hundreds of factors. We can further improve the ranking …
Continue reading "Social media slaves helps in boosting SEO!"
Photo by John Tekeridis from Pexels I'm sure most of us are Spotify users, if not have at least tried the platform or heard about it. It is a widely used platform for music and podcasts. I personally cannot live without it or else all car rides will be boring and unbearable if I must listen to endless …
Continue reading "Your music taste is enough to give it away!"
We have 'hey, Siri';'hey, Alexa';'hey, google' and so on as we keep welcoming different voice assitance into our homes. Making life just a bit easier and more convinient. Creating the opportunity for a brand to have a voice makes interaction with customer more personalised and engaging. With the trend of voice searching uprising, it has …
http://Photo by Anete Lūsiņa on Unsplash As people are becoming more environmentally conscious, minimising waste and pollution is ideal. The retail sectors are on the move to get rid of paper recieptsto help our climate with 'BEAT THE RECEIPT' movement! The substance used in about 50% of paper receipts are toxic to us and the …
Continue reading "No more paper; but let’s collect more data"
We often find ourselves scrolling through many pages of different sites when it comes to shopping for certain products. Or even creating a vision board of our ideal layout of a room or placements of products. Pinterest may just be everyone's go to when it comes to looking for inspiration or storing creative ideas in …
source:unsplash-logoLuke van Zyl The asethetic, the organic touch;IT IS NOW ALL ABOUT THE INFLUENCERS! We have seen influencers becoming more popular over recent years, especially on Instagram. Utilising influencers marketing on Instagram seems to be the dominated channel of social media marketing and we will be anticipating such trend to continue. It is no surprise that …
TC Digital Marketing Corner 