mobile phones to take the thrown!!

Photo by rawpixel.com from Pexels How often are we watching videos on our phones these days? during commute, when you first wake up and a quick youtube video before bed? BASICALLY ALL THE TIME Icons made by Freepik from http://www.flaticon.com is licensed by CC 3.0 BY Well now it has been found that 50% of ads embedded in …

Great AI interaction or losing the human touch?

Photo by Franki Chamaki on Unsplash Artificial intelligence can be seen as a growing trend and establishing its presence in marketing. In 2019, artifical intelligence has contributed into profiling buyers in many different ways! AI has the ability to suggest and recommend products to customers as 28% of marketers utilises AI in that form. Increasing number of marketeters …

Influencers on the rise!

source:unsplash-logoLuke van Zyl The asethetic, the organic touch;IT IS NOW ALL ABOUT THE INFLUENCERS! We have seen influencers becoming more popular over recent years, especially on Instagram. Utilising influencers marketing on Instagram seems to be the dominated channel of social media marketing and we will be anticipating such trend to continue. It is no surprise that …

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